ALDI TOASTS SCOTTISH BREWERS WITH NEW SPONSORSHIP DEAL logo

ALDI TOASTS SCOTTISH BREWERS WITH NEW SPONSORSHIP DEAL

Posted on 21st July 2016
ALDI TOASTS SCOTTISH BREWERS WITH NEW SPONSORSHIP DEAL

Scotland’s first annual competition which celebrates Scotland’s booming beer business has secured a headline sponsorship deal with one of the UK’s fastest growing supermarket chains.

The Scottish Beer Awards will be sponsored by Aldi in Scotland in a new two year deal to support and promote the competition alongside the supermarket’s own highly successful in store Scottish Beer Festivals.

The deal is the first major corporate sponsorship for the awards programme which launched 6 months ago and has received entries from 31 breweries and 154 beers, all brewed in Scotland.

Work is now underway to prepare a celebration industry awards dinner for 300 people which will announce the winners in 15 categories.

Michael Whiteford, Buying Director at Aldi in Scotland, commented;

“Sponsoring the Scottish Beer Awards is an opportunity to promote the fantastic range of Scottish beers available to our growing customer base.  With three annual Scottish Beer Festivals running in store, our commitment to Scottish brewing has never been higher and the quality of beers being produced in Scotland is outstanding.

“We look forward to working with the Scottish Beer Awards contenders to support their achievements as finalists and winners, alongside our growing range of Scottish beers available throughout our 67 Scottish stores.”

Kirsten Speirs, Director of KDMedia which operates the awards, commented;

“Securing the support of Aldi is a game changer for the Scottish Beer Awards and our work to promote the best of Scottish brewing.   Aldi will join a team of people including an expert judging panel and many other loyal sponsors committed to helping hard working Scottish brewers gain the recognition and reward they deserve.”

The Scottish Beer Awards, sponsored by Aldi, takes place on Thursday 29 September at the Edinburgh Corn Exchange.  Tickets are on sale http://www.scottishbeerawards.co.uk/book-a-table/and full event information will be issued shortly.

The Scottish Beer Awards are also supported by the Craft Beer Clan of Scotland, Ross & Brown, Maclay Murray Spens, DHL Logistics and Boxshop.

A full list of finalists can be viewed here

NOTES TO EDITORS

Aldi

Scotland

Aldi’s stores in Scotland stock some of the finest and best value locally sourced food and drink. Aldi’s Scottish sourcing commitment means that picking up a bargain and supporting local producers is easier than ever. From fresh dairy produce and baked goods, to meat, fruit and vegetables, Aldi is proud to stock more than 300 Scottish products, work with over 60 independent food and drink businesses and boast a product range which is at least 30% Scottish.

2016 will see the completion of Aldi’s ambitious expansion plan with eight new stores opening, bringing the total number of Scottish locations to 72. As a result, the number of Aldi employees north of the border will reach around 2,500 which is an increase of 200% since 2012.

Aldi Scotland won 3 star Great Taste Award on both Specially Selected Golden Ratio and Perfect Storm Scottish Craft Ales.

UK

Aldi is top of the shops once again having been crowned Grocer of the Year at The Grocer Gold Awards 2016, beating competition from all other supermarkets for the fourth time since 2009.

National achievements and initiatives:

KDMedia

KDMedia formed in 2001 and is an independent PR and Events businesses which has a long track record running awards celebrations.  The company offers PR consultancy services and manages marketing and PR for an annual portfolio of 12 events hosting upwards of 2500 people each year.

ENDS

For further information, please contact:

Kelly Porter

KDMedia Ltd

Kelly@kdmedia.co.uk

01313376232 / 07810434204