SCOTTISH BEER AWARDS 2017 LAUNCHES
The national awards programme for Scottish brewing has launched its second year with a promise to work hard with breweries to promote the growing range of high quality Scottish beers now available.
Organisers of The Scottish Beer Awards, sponsored by ALDI, have also announced a new industry trade show and conference for the brewing sector taking place during the day of the awards. ‘Beer Matters’ will be a day of learning and development for brewers, attended by a range of international speakers and suppliers from across the UK.
54 breweries and 154 beers entered the awards last year with Scottish Borders based Tempest Brewing collecting a clutch of awards including Scottish Brewery of the Year. Finalists and winners in the Scottish Beer Awards are presented a branding package, winner’s medals and PR support.
The awards are sponsored by Aldi who will continue to promote the competition’s finalists and winners in store. Tom Bradley, Buying Director for Aldi in Scotland, commented;
“We are looking forward to continuing our promotion of the fantastic range of Scottish beers now available. With our hugely popular Scottish Beer Festivals running three times a year, our commitment to Scottish brewing has never been higher. We look forward to working with the Scottish Beer Awards contenders to support their achievements as finalists and winners throughout our 72 Scottish stores.”
The 2017 categories will cover innovation, business performance, marketing, design and of course, taste, again tasted by an expert judging panel. Hilary Jones, chair of the judging panel, commented,
“This is a terrific initiative to support a sector which needs to promote itself in an ever competitive market place. Winning a Scottish Beer Award helps brewers to differentiate themselves in a crowded UK market and generate positive sales advantage for our Scottish breweries.”
The awards are free to enter and breweries should complete registration forms available for download at www.scottishbeerawards.co.uk
The Scottish Beer Awards celebration and gourmet beer-paired dinner takes place on Thursday 28 September 2017 at the Edinburgh Corn Exchange at 7pm. Tables of ten cost £1200 + VAT. To register for updates email firstname.lastname@example.org